Client
ARCH Design
Category
Interface
©
Socialclub
Industry sector
Architecture and space design firm.
Client goals and challenges
The site did not effectively capture leads in the consideration phase, particularly in cases of professional arrangements.
User goals and challenges
No tool allowed for quickly estimating a budget for development, creating uncertainty in the early stages of the project.
User journey
The user explores the services, then accesses the 'Build & Price' simulator. They input several criteria (area, type of space, visual ambiance), visualize a budget estimate in real time, and are then invited to enter their contact details to receive a quote. This intentionally linear process avoids any cognitive overload.
Key moments and decisions
Entering the project parameters triggers a progressive commitment. The final step, presenting the budget summary, becomes a lever to generate a natural contact. This specific point is designed as a transition towards a business relationship.
Key features
The simulator is visually clean, easy to use, with a progressive logic and clear visual markers. It embodies architectural expertise while remaining accessible to a non-specialist audience.
User tests and validation
User testing was conducted by the client’s team once the deliverables were provided. The design relied on trusted UX standards for B2B simulators and configuration journeys.
